about sarah

// mishmash social media consulting

Sarah Chapman is the creative force behind mishmash

Sarah is a seasoned creative professional with a passion for textiles and design. With a background deeply rooted in the world of yarn and knitwear, Sarah has honed her skills through her role at Fairmount Fibers, the U.S. distributor of Manos del Uruguay yarns, where she collaborates closely with the team to develop innovative yarns and captivating color palettes for each season.

At Fairmount Fibers, Sarah's leadership extends to collaborating with designers, overseeing the creation of knitwear capsule collections alongside in-house design lines. Her keen eye for aesthetics and commitment to quality shines through in her role as the driving force behind the creative direction and photography of all visual content. Sarah ensures a cohesive and compelling brand presence across the website, online store, and print advertising.

In addition to her design responsibilities, Sarah plays a pivotal role in marketing strategy, from conceptualization to post-production. She orchestrates engaging social media and marketing campaigns across platforms such as Instagram, Facebook, Ravelry, and email, elevating the brand's visibility and engagement with its community.


In a personalized course, sit down with Sarah to learn how you can sharpen your social media skills:

  • focus on your shop's branding to use your story as a throughline in every post to enhance your messaging
  • learn how to use images to speak to your products - how, why, and what your yarns, classes, and more can do for your customers
  • increase your confidence with taking photos and videos, thinking about composition and storytelling


Have a question? Please reach out using the contact form below.

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